Lord Bilimoria is the Founder and Chairman
of Cobra Beer. He is also Vice Chairman of the London Chamber of Commerce and
Industry’s Asian Business Association and a member of various charities. He
made it onto the Fast Track 2000 listing and is featured in both the Asian
Times and Eastern Eye listings of successful businesses. He was chosen as a
cross-bench life peer in 2006, becoming the first-ever Parsi in the House of
Lords.
Biography
Lord Bilimoria started his career at Ernst
& Young, where he spent four years working in audit, tax, training and
accounting. In 1989 he founded Cobra Beer, realising his ambition to develop a
premium lager to complement Indian cuisine. Following on from this he then
extended into other markets with the launch of General Bilimoria Wines in 1999,
and by founding Tandoori Magazine. In 2005, he became, and still is, Chancellor
of Thames Valley University — the UK’s youngest university chancellor at the
time. For his achievements in business and as an entrepreneur he has been
presented with numerous awards including the CBE in 2004 and in 2008 the
Pravasi Bharti Samman, by the President of India
Lord Bilimoria shows
audiences how the secret behind his success and his business principle has
always been very straightforward. He explains how the product always comes
first and by striving to be different and better it is possible to change the
marketplace and become a brand leader.